Vivian Nail Spa – Case Study

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About The Company

Vivian Nail Spa is a full-service nail studio offering excellent services at affordable prices. All employees love what they do and enjoy helping patients relax and enjoy themselves with an array of relaxing services. Devoted to ensuring all services are clean and comfortable, Vivian Nail Spa uses disposable liners to ensure optimal cleanliness per new client.

Proven Results

 

Website traffic has increased to 424 percent since the start of our SEO campaign. While an increase of 78 percent in page views for the last month.

 Topping the list for the largest source of website traffic is direct search which is generated out of the SEO campaign. And as you can see, the second biggest traffic source is social search, which is associated with several social campaigns.

Facebook ad marketing and page posts yield a very significant result in terms of audience engagement and brand awareness.

Marketing Strategy

Our strategy involved the development of a conversion focused website, the production of long-form ad content and running marketing campaigns, audience targeting and retargeting, on-site conversion optimization, and consistent citation building.

Plan of Action

We applied on-page SEO and fix listing errors, following some website content changes in copy and images. For three months, we continue to build citations and compared their monthly CTR stats to the previous months. We also ran ad campaigns on Facebook and retargeted audiences that took any action on the ad. By doing this, we could build a sales pipeline and filter the audience properly which can help reduce cost and boost conversion.