New World Mall – Case Study

About The Company

Located in the heart of downtown Flushing and a short distance away from other heavily populated Queens neighborhoods, New World Mall stands to attract thousands of residents within the areas. The stunning three-story, cross-hatched window wall of clear glass on the exterior of the building has already received rave reviews from local community publications.

Proven Results

Slowly increasing review traffic is a result of running and managing review campaigns for the client. It is essential not only to boost reviews for your business but also to make sure that we are able to generate four or five-star rating. Apparently, such efforts are shown to have highly paid off with 100 percent positive feedback for the past 3 months.

The graph shows that unique visitors of 89 unique users for the past 3 months have a remarkable 40% conversion since running the Reputation Management campaigns.

Marketing Strategy

Our strategy involved crafting of newsletter implementing the use of proper content with top-notched design, running email campaigns and building the brand. In terms of building the company’s brand, we maximize the customer’s website functions, such as adding a dedicated review page, with its own dashboard and installing a multi-channel review widget.

Plan of Action

We first build your brand by managing how online users who find you via search first to perceive your company’s reputation. We provide customers with review request card which promotes customer reward and at the same time serves as an invitation for a customer review.

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Industry Average CVR
Apparel 4.11%
Auto 5.11%
B2B 10.63%
Beauty 7.10%
Consumer Services 9.96%
Education 13.58%
Employment & Job Training 11.73%
Finance & Insurance 9.09%
Fitness 14.29%
Home Improvement 6.56%
Healthcare 11.00%
Industrial Services 0.71%
Legal 5.60%
Real Estate 10.68%
Retail 3.26%
Technology 2.31%
Travel & Hospitality 2.82%
Industry Average CPC
Apparel $0.45
Auto $2.24
B2B $2.52
Beauty $1.81
Consumer Services $3.08
Education $1.06
Employment & Job Training $2.72
Finance & Insurance $3.77
Fitness $1.90
Home Improvement $2.93
Healthcare $1.32
Industrial Services $2.14
Legal $1.32
Real Estate $1.81
Retail $0.70
Technology $1.27
Travel & Hospitality $0.63